by Frédéric Beigbeder, Adriana Hunter

Octave Parengo, advertising genius, is about to hit rockbottom.

  • Paperback
  • Pages: 304 pages
  • Average Rating: 3.58 out of 5
  • Published July 4th 2003 by Picador
  • Original Title: 99 francs
  • ISBN: 0330413368 (ISBN13: 9780330413367)
  • Edition Language: English
  • Literary Awards: Independent Foreign Fiction Prize Nominee for Shortlist (2003)

Octave Parengo, advertising genius, is about to hit rock bottom. His girlfriend has left him, his coke habit is out of control, and no matter what he does to get himself fired, he inevitably lands a promotion. It’s only a matter of time before things get messy…Scathing, hilarious, violent and tragic, this expose of advertising and universal consumerism by one of the most caustic authors of his generation makes £6.99 a truly unforgettable read.This version of 99 Francs has been transposed from it’s original setting of France to Britain so in some ways is a different book to the original.