The Art of Choosing

by Sheena Iyengar

Every day we makechoices.

  • Hardcover
  • Pages: 329 pages
  • Average Rating: 3.83 out of 5
  • Published March 1st 2010 by Twelve
  • Original Title: How We Choose: The Subtext of Life
  • ISBN: 0446504106 (ISBN13: 9780446504102)
  • Edition Language: English
  • Literary Awards: Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2010)

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.